“There is no substitute for hard work”

This is a quote on the wall at the back of the gym – right beside the squat racks. It couldn’t be more true in the gym, in business, and in life. This is what I live my life by.

In 2009 I started a personal training company out of the back of my truck working with athletes and running outdoor bootcamps. In 2013 I opened a gym called Torque Barbell.

We’re a 7000sq ft gym home to over 450+ members, employ 15+ staff and trainers, run over 50 classes per month, hundreds of personal training sessions, and bring in over $600,000 yearly.

I’ve experienced a lot in 11 years of business, and my goal is to share those experiences with other trainers and gym owners. If you’re looking for someone to help you grow and take your business to the next stage, email me – dan@torquebarbell.com



I’m an ordinary guy that gives extraordinary effort.

I dropped out of school to pursue a passion and built a business that has spanned a decade and helped thousands of people in their fitness and health journey.

I lead by example, and will never ask someone to do something I wouldn’t do myself. I like to break things, fix things, and build things. I go fishing & boating, shoot guns, drive big trucks, motorcycles, and fast cars, and love being outdoors.

I’m a father and husband.

I’ve competed at the highest levels as a Pro Powerlifter for over 7 years, set National and All-time records, won the National Championships multiple times, and competed at the World Championships. I’ve squatted 575lbs, benched 415lbs, and deadlifted 725lbs.

I’m fortunate to be able to spend every day in a place I love, teaching, motivating, and pushing my clients, members, and staff to reach their goals and become their best.

For a long time, the gym and business consumed me, but it was necessary in order to achieve the growth we’ve had. I’ve worked hard to build a good life for myself and my family, and I’m fortunate to do what I love.


My purpose is to help people in their fitness journey, as well as help trainers and business owners start or grow.

I work hard and give 100% in everything I do.


Torque Barbell started as a personal training company called called Powerful Athlete Training, which I worked as an independent trainer for 4 years from age 19-23. I trained hundreds of clients, had countless opportunities to grow my client base and recognition, and built a reputation of quality professional training, great results, and commitment to my clients.


At 23 I had a large clientele and had outgrown the small automotive garage I was renting with a few other trainers. In 2013 I opened Torque Barbell. Initially I had a partner, but after about a year and half I bought him out and continued to build the gym on my own.

Torque has been open now for 8 years, and has annual income of over $600,000 per year. In recent years, we’ve expanded our reach to offer online training and services to help more people and better serve our members and clients.

With a team of 15 staff, we have helped thousands of clients in their health and fitness journey and look forward to helping even more people in the future.

My personal story is not one of overnight success. I’ve spent time in the trenches, going door to door putting flyers in peoples mailboxes, putting brochures on cars, putting up posters and business cards in arenas, grocery stores, and local businesses. I’ve spent tens of thousands of dollars in advertising (that didn’t always bring a return), and had numerous employees and staff members come and go.

I’ve built a team of passionate and professional trainers who deliver results and consistency to their clients. We have over 200+ five star reviews online, and have a reputation of being the go-to place for fitness and training in our community.

I’ll be first to admit that I don’t know everything about business, I don’t have the “magical formula to bring in hundreds of high paying customers”, or a 6 figure mastermind class like you see all over social media.

What I do have is real world knowledge of running a gym, managing upwards of 20+ staff members, interacting with our 450+ members daily, and have grown a business literally from the back of my truck, into a 7000sq ft fitness training facility that has seen some of the biggest names in the fitness industry walk through it’s doors.

I am in the gym every day and I still work with a few clients every morning. I work with small number of online clients, and offer training programs for purchase. We have clothing, supplements, Youtube, and local affiliates that we earn small percentages of our revenue from.

I also help trainers and gym owners start, build, and grow their businesses. We use proven strategies that you can implement in your business TODAY. This is the Business/Career Mentorship Coaching that I offer.

As the gym has grown, so have my goals. I enjoy helping trainers succeed and reach new stages with their business. In a similar way that I love training clients in the gym and pushing them to get results, I do the same with the trainers I coach. I am focused on growing as a gym owner, boss, trainer, and leader.

If you want to set up a free phone call to discuss your goals and get started with my coaching – contact me.

I’m fortunate to share my passion with people every day, and I’m here to help you with yours.

The gym and training has been a huge part of my life for over 15 years, and it’s given me a great life. If you approach your business with strategy and intent – you can build a career where you’ll never work a day in your life.

Thanks for being here.